Tom Bartlett | Motion Designer | Art Director
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Ikea

Ikea financial services is a promotional video created while in agency at Arch Creative. Motion design and animation created by Tom Bartlett. Design, art direction and concept developed by Arch Creative.

Tom Bartlett | Motion Design | Illustration | Art Direction

Ikea

Challenge

Ikea approached the team at Arch Creative to develop a series of videos that walk potential customers through the onboarding process of using their financial services application. It was essential to provide an easy-to-follow set of videos, each explaining the details within each process.

Solution

The wider team within Arch designed the front end look and feel of the app while I worked closely with the designers to build a visual animated representation of the UX and UI. Taking the existing Figma files of the app layouts I compiled a series of 12 unique how-to-videos documenting each stage of the process within the app.

As part of the project we also designed and produced an app overview video used across the Apple and Microsoft store to entice new customers.

The video above is one of the 12 videos which highlights the process of getting started in the app. Each video would feature on Ikea finance services website and across social media.

For the full suite of videos you may find more on the link below.