Fujitsu Eternus

Challenge

Fujitsu approached Affari Media to produce a creative animation to advertise the benefits of the Eternus DX storage family.

Solution

The Eternus DX S4 is a flash storage solution provided by Fujitsu for small to medium sized businesses. I led the animation creatively and directed the piece in a team of 4 motion designers at Affari Media. I concepted the animation and art directed the visuals. As a team we developed the narrative during the storyboard process.

We were keen to incorporate Fujitsu's strapline 'Storage Unchained' which features during a pivotal transition in the animation. During the video we follow the Eternus as it revolutionises large organisations and overhauls their storage infrastructure.

I was responsible for idea generation, art direction, 3D modelling, 3D animation and compositing. This animation was rendered using Cinema 4D and After Effects.