Light Up Leicester

Challenge

Arch Creative were invited to produce an ident to kick off the Light Up Leicester event held across the city.

Solution

We proposed an abstract led approach to introduce the event. Using 3D animation we produced a neon logo design which lights up. The glow of the neon begins to light up the scene overtime.

I was responsible for art direction, composition and design, 3D motion graphics and design, editing, colour grading, compositing, audio and sound effects.

Software used included Cinema 4D, Photoshop, After Effects and Audition.