Giesecke + Devrient - Enabling Everyday Payments

Challenge

Giesecke and Devrient are global leaders within the fintech sphere, producing the latest payment technology solutions for their customers. While working at The Fold as their Motion Design director, we were tasked with producing a campaign that demonstrates G+D’s digital first payment offering. The challenge was to share the simplicity of their solutions that otherwise may appear technical and complex. The team at The Fold curated the concept ‘everyday payments’ made easy.

Solution

As part of the solution to this brief we produced a short video following ‘a day in the life’ of a new customer. The video shown a customer engage with G+D’s digital first banking app. We see the customer onboard using G+D’s - Auth-U facial recognition software and activate their new card by using NFC with their device.

production

My involvement included art direction on set, working alongside the DOP to set out our scenes and develop our shots. As the app hadn’t been developed by the time of filming we filmed the production entirely with a black screen on the phone.

The mobile app content was animated separately and then placed onto the tracked footage using MOCHA inside of After Effects. Once mapped we then rotoscoped elements within the footage that would need to be laid over the top of the screen, such as hands, fingers etc. We shot the footage using a black screen on the device to ensure we could then comp in any reflections and shadows back over the screen in post production. This helped to greatly improve the realism and make the app feel more tangible.

This was a huge challenge to overcome as we had to ensure where the actor was clicking was exactly where the app’s buttons were placed in the app design. And as the app wasn’t a functioning asset we needed to animate it as if it was. To further add to the complexity we also needed to ensure the flythrough of the app was fully animated before the shoot and the actor would need to then follow it’s UX in short clips.

To keep things simple I animated the predesigned assets to mimic the style of an app and used this as our guide for the shoot to direct the actor. Over the course of multiple clips we memorised each button click and it’s general location on the screen of the device to ensure it would line up perfectly in post when we comped the animation into the screen.

The result culminated in a believable, true to life concept that saw us employ the use of VFX to sell the story.

The tools used to produce the VFX and animation involved Illustrator, MOCHA PRO, After Effects, Premiere Pro and Adobe Audition.