Valtech

Challenge

Valtech approached Affari Media with the opportunity to produce a short animation showcasing Valtech's digital solutions on offer to the NHS.

Solution

I was animation lead on this project and liaised with Valtech at their head office based in London. I worked with a team of creatives to art direct the concept and style. We storyboarded the animation as a team and created styleframes to pitch the idea back to Valtech.

We used stock photography creatively and masked out the imagery to focus on the key subjects including doctors and patients. These were animated in 3D space with fast cut editing and glitch effect transitions to emphasise Valtech's digital presence.

I was responsible for idea generation, art direction, photo manipulation, motion graphics and compositing. This animation was rendered using After Effects.